The Best For 10 Online marketplaces in 2022
What were the Best For 10 Online marketplaces in 2022? What will best marketplace to sell online platform for your business in 2022? Selling more markets will help you diversify your sales funnel, giving you more opportunities and options in case of adversity, such as Brexit or the coronavirus.
According to Shopify, organizations that sell on website, marketplace, social and mobile generate 190% more revenue and increase merchant brand awareness than those selling only through one channel.
The question remains: what are the best online marketplace to sell platforms?
Time to find out now.
What is an online marketplace?
Marketplace online shopping outlet that consumers usually visit, trust, and buy. Types of online marketplaces for sellers :
- A vertical market that is founded on only one type of product category, eg. clothing and accessories. For example, those that only sell jewelry and related products like TrueFacet.com.
- Horizontal markets that offer different types of products, but all have the same characteristics, eg. Dote.com supports women shopping in multiple places simultaneously by viewing all products of all products at the same time.
- A global marketplace that sells everything, eg. eBay and Amazon.
Every marketplace is unique. It has its own unique requirements, listing costs, product category, and audience.
Online marketplace: benefits
Selling on the marketplace has many advantages. Above all, online shoppers flock to marketplaces like eBay, Amazon or Walmart to shop, compare prices, or begin their buying journey.
One of the most common things from buyers buying independent web and unknown brands is trust at the time of purchase and entering payment details.
The reality is that people are more likely to buy from sellers who look like legitimate retailers selling in established markets. In this way, online shop owners can automatically benefit from the brand building platform itself.
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Benefits of sell online marketplaces in 2022
- Quick access to a large number of potential customers.
- Fast launch times, streamlined processes, and protection against the risks of unpaid bills, fraud, and payments.
- Lower and/or the possibility to optimize your acquisition costs: benefits of scale and efficiency.
- Built-in tools and ecommerce solutions.
- Benefit from the power of market marketing: its visibility in searchers, its audience, reputation and brand building costs.
- Customer loyalty: the market tends to attract the same over and over, especially when it comes to subscription services, e.g. Amazon Prime or Allegro Smart.
- To use the storage and delivery services offered by some markets, e.g. FBA by Amazon or eBay’s Global Shipping Program.
- To advertise your product/store and study your audience and take advantage of extensive shopping data e.g. with Amazon Ads or eBay Promoted Listings.
- Good testing ground with less risk e.g. if you want to offer a new product.
- Benefits of a multi-channel sales strategy: if you diversify your sales channels, you should always have a Plan B.
- To sell internationally so you can expand your reach with less effort to other countries.
Online market: potential disadvantages of 10 best online marketplaces for sellers
Selling on the market can also have some potential drawbacks:
- Fees: depending on the market, the commission for products sold can range from 5 to 20%.
- Rules, eg. around selling the brand name, product description, price or photo quality, some of which can be limiting.
- Competition with the risk of price wars.
- Risk or being banned from the platform, eg. when customers are not happy and/or their time is not responded to appropriately.
- Give up control of your client data, which can make it difficult for you to execute a retargeting or subscription strategy.
- Top 10 marketplaces for sale in 2022
In this section you will find lists and descriptions of 10 online marketplaces for sellers on different continents. If you want to expand your sales in different parts of the world consider the following markets.
- Amazon
- eBay
- Etsy
- Allegro
- Walmart
- Discount
- Free market
- Alibaba / Taobao / Tmall
- Shopee
- Flipkart
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